The NTU Elefairies
have been busy over the past week designing and installing a fabulous window
display for Sherwood Art Week 2016. This event allows local creatives and
businesses to showcase their work, creating a pop-up art gallery effect along
the high street in Sherwood.
The concept that we developed for this year’s display was ‘Postcard
from Nepal’, celebrating the Nepalese heritage of the products Elefair markets.
We were kindly given three windows to display our work in at The Robin Hood Pub,
each one featuring a different idea designed by Emily and Leda.
The first contained many of the hanging items from Elefair
such as the felt mobiles and fairies as well as the beautiful parasols acting
as a colourful centre piece. The aim here was to create a bright impact,
recreating the power of colour used as decoration instore.
The view of our first display from inside... |
...and outside! |
The second window focused more on individual products such
as the wide variety of wooden carvings, felt finger puppets and traditional
musical instruments, introducing our audience to the scale of product choice at
Elefair.
Our second window featuring a selection of musical instruments and wooden carvings |
The final display inspired by the Nepalese heritage of Elefair |
We were also responsible for the
graphic design and copy writing of two large posters, explaining the heritage of
the brand and its products, how to find and follow Elefair and how to order any
products that can be seen across the three displays.
We hope that our display has introduced a new audience to Elefair and the story of the Nepalese people, without whom the company would not exist. Sherwood Art Week runs until Sunday 26th of June so make sure to pop down and check out our display at The Robin Hood Pub on Mansfield Road!
Emily – NTU Elefairy x
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